Ranking #1 doesn't mean what it used to. Here's what's really happening to your clicks - and how AEO and GEO make sure your brand still gets found, cited, and chosen. Key takeaways When an AI Overview appears, the #1 organic result loses roughly 58% of its clicks, and the zero-click rate climbs to around [...]
The rules of online visibility have changed. Ranking on page one is still valuable, but it's no longer the only way people discover brands. Today, AI assistants like ChatGPT, Google's AI Overviews and AI Mode, Claude, Perplexity and Microsoft Copilot answer questions directly - often without users ever clicking through to a website. Businesses that [...]