Stay Ahead: AI-Driven Marketing’s New Era

AI-Driven Marketing
24Aug, 2023

We’ve got some pretty exciting news to share with you – it’s all about a fresh trend that’s taking over the marketing world. I’m genuinely thrilled to break this down for you in a friendly and informative way.

So, imagine this: Marketing is evolving at lightning speed, and we’re in the middle of something big. If we don’t keep up, we could find ourselves falling behind. Let’s dive into it using a familiar example – Google. But remember, what I’m about to tell you isn’t just about Google or even about SEO. It’s way bigger than that.

Recently, Google dropped a bombshell by announcing its latest core algorithm update. These announcements are kind of a big deal because they can seriously shake up how websites rank and how much traffic they get.

Here’s what’s got everyone talking

Lately, Google hasn’t been telling us about significant updates as often as before. Yet, at the same time, things are getting a bit more chaotic in terms of rankings. What does this mean? Well, it seems like Google is quietly making some pretty essential changes without us even knowing.

To put it in context, last year, Google kept us on our toes with 10 major algorithm updates. From January to April this year, we had three more. But then, from April until just now, it’s been radio silence – until the recent update was announced.

A whopping four months without any update news is pretty unusual, especially when you consider all the stuff that’s still going on behind the scenes.

We’ve known for a while that Google is always tinkering with its algorithms, tweaking things here and there without making a fuss. Back in the day, these tiny changes didn’t make that much of a difference. But times have changed.

The data from Semrush Sensor shows that rankings have been bouncing around a lot across all sorts of industries, even without any major Google updates during that time.

Digital marketing solutions

And here’s where it gets interesting – this trend isn’t going away. It’s going to spread across all the different ways we do marketing. The reason? AI. It’s giving platforms the power to keep improving things for users without needing humans to step in.

Gone are the days when we needed teams of experts to plan and roll out significant updates. Thanks to AI, platforms can now make tons of tiny adjustments over time.

This means you might notice big changes in what works on these platforms over a month or a year:

  • Pages that suddenly start ranking high.
  • Types of social media posts that get everyone talking.
  • Strategies that hit the jackpot in videos, emails, and paid ads.

But here’s the twist – instead of these changes happening all at once with a grand announcement, they’re unfolding gradually in real-time, every single day. For marketers, this is like discovering a gold mine. But – and this is a big but – we can’t just kick back and relax. Things are changing faster than we can imagine, and since what works best keeps changing too, it means testing out new stuff becomes super important.

Every single day is a chance to get ahead of the competition. To find that new way to connect with people, to make them click, buy, and be happy they did. Remember, with all this constant change, if you don’t keep up, you’re gonna get left in the dust. Marketing efforts won’t give you the same bang for your buck if you’re not adapting and finding new ways to get people excited, clicking, and converting.

So, here’s the bottom line, you can jump in, be proactive, and come out on top. Or you can chill out, do nothing, and watch others speed past you. Exciting times are here, and I’m here to help you make the most of it.

Ready to get started? Get ahead of the competition by leveraging AI strategies for your business. Give us a call 07721 730 704 or click here to send us an email.