Top 5 Social Media Marketing Tips to Grow Your Audience
If your brand does not have a social media presence, then how do you expect it to grow? Today, people are more interested in finding out about a product and reading its reviews on Facebook and Twitter rather than visiting the website. Cisco predicts that by 2021, 82% of the traffic will be found on video content. Say hello to YouTube. Here are a few tips to make your social media marketing strategy a success.
Develop SMART Goals
We know you have heard it many times, but let’s go over it again:
Specific: Make sure your brand’s identity is clearly identifiable on any platform of your choosing.
Measurable: Use analytical tools to measure traffic and ROI.
Achievable: Your objectives must be doable and contributing toward your goals.
Relevant: The information or message you give out should relate to your brand and product.
Time-Bound: Set a timeline, for instance the first quarter of the year, to garner positive response and feedback.
Now, let’s talk about the five social media marketing tricks that are trending this year:
Invest in Stories
Today, most of the social media applications have the option of creating stories. People no longer use laptops or desktops to browse Facebook and Twitter. Mobile phones have taken over, and this gives you the opportunity to present your brand in real-time to your audience. Whether it’s a cute story, informative visuals, or a shout out to an event, you can show it all. Add a reveal time stamp to it and the audience will wait for your next story. Have you seen those Snapchats where Kylie Jenner reveals her new makeup kits, and people flock to them like bees! Since stories are accessible publically, this is a great way to attract new audience.
Piggy Back on Current Trends
Have you come across a meme that’s creating a lot of buzz? Use to it to show your brand’s personality. The trending hashtag will give you much more exposure and the chance to attract a broad audience.
Who doesn’t love a free giveaway? The good news is that when something is being given for free, even people who are not your target audience will participate in the contest. That’s the beauty of social media marketing! Just make sure that the contest is engaging, like one of those counting games where things represent numbers and you have to use the BODMAS rule. Its old school, but very addictive.
Include Video Content in Your Strategy
Two words: Live Videos! They are all the rage right now and according to Facebook statistics, they get six times more engagement than any other type of content. The key to conducting a live video session is to answer your audience’s questions and have a little fun. Do give a demonstration of your product.
Create a Facebook Group
The recent upgrade in Facebook’s algorithm has proven to be a game changer! Now, Facebook gives priority to posts from family members and friends over business pages. Unless your brand has formed a community, your brand will have NO exposure. So by creating a group, not only will you be able to increase your e-mail list, you will also increase the traffic on your website. This will give you the opportunity to promote your products by pushing people towards sales.
And that is how you attract audience to market your brand. Wolf Digital Marketing in Peterborough, UK is a company that specialises in branding, web designing, and social media marketing strategies. From consulting services to building an ROI-based brand strategy, their goal is to deliver great marketing results that will increase your brand’s engagement level by giving it more exposure.