More buyers now ask an AI tool who to consider before they open a search engine at all. That shift has created a new kind of specialist, the AI Visibility Agency. Here's what one actually does, and how to choose the right partner for a SaaS, eCommerce, or B2B brand. Key takeaways Get cited inside [...]
"AI Visibility Agency" is a term you'll see more often as AI tools take over more of the buying journey. Here's a plain-English breakdown of what one actually does, and why the category exists now. Key takeaways Gets brands cited and recommended inside AI answers, not just ranked Half of consumers now use AI-powered search [...]
On 11 August 2026, Anthropic quietly announced that Claude now watermarks its generated text. Within days, the story had split into two very different conversations. Anthropic published a technical demo showing the watermark had no measurable effect on output quality. Dario Amodei posted about AI's broader crisis of public trust. And across marketing forums, the [...]
Ranking #1 doesn't mean what it used to. Here's what's really happening to your clicks - and how AEO and GEO make sure your brand still gets found, cited, and chosen. Key takeaways When an AI Overview appears, the #1 organic result loses roughly 58% of its clicks, and the zero-click rate climbs to around [...]
The rules of online visibility have changed. Ranking on page one is still valuable, but it's no longer the only way people discover brands. Today, AI assistants like ChatGPT, Google's AI Overviews and AI Mode, Claude, Perplexity and Microsoft Copilot answer questions directly - often without users ever clicking through to a website. Businesses that [...]
AI tools like ChatGPT and Perplexity are changing how people search online. Instead of scrolling through pages of links, users want fast, accurate answers—and that’s where your content needs to shine. Welcome to AEO – Answer Engine Optimisation, where the goal isn’t just to be found—it’s to be featured.