Case Study

Content & AI Visibility Growth

How a page-one ranking wasn’t enough anymore – and what it took to start showing up inside AI-generated answers too.

AI Overviews now appear on roughly 48% of Google searches, and brands that aren’t structured for citation are increasingly invisible inside them — even when they still rank well in traditional search. A UK accounting and finance software provider came to us ranking on page one for its core terms but with no presence at all in AI Overviews or ChatGPT-generated answers for the same searches.

We ran a full content and entity audit, then rewrote priority articles using our VISIBLE Framework™ — restructuring headings, adding clear definitions and FAQ blocks, and implementing schema markup built for AI extractability rather than just search crawlers. We also aligned entity signals across the site and key third-party profiles, so AI systems could verify who was behind the content, not just what it said.

Alongside continued organic ranking gains, the brand began appearing directly inside AI-generated answers for terms it had previously been shut out of entirely.

Proof that SEO and AI visibility can be built together, not traded off against each other.