On 11 August 2026, Anthropic quietly announced that Claude now watermarks its generated text. Within days, the story had split into two very different conversations. Anthropic published a technical demo showing the watermark had no measurable effect on output quality. Dario Amodei posted about AI's broader crisis of public trust. And across marketing forums, the [...]
Ranking #1 doesn't mean what it used to. Here's what's really happening to your clicks - and how AEO and GEO make sure your brand still gets found, cited, and chosen. Key takeaways When an AI Overview appears, the #1 organic result loses roughly 58% of its clicks, and the zero-click rate climbs to around [...]
The rules of online visibility have changed. Ranking on page one is still valuable, but it's no longer the only way people discover brands. Today, AI assistants like ChatGPT, Google's AI Overviews and AI Mode, Claude, Perplexity and Microsoft Copilot answer questions directly - often without users ever clicking through to a website. Businesses that [...]
Generative AI is rapidly reshaping the creative landscape of digital marketing. According to the latest IAB report, 86% of advertisers are already using or planning to use AI in video ad creation—and this number is set to climb. This article examines the layered strategies brands can employ to adopt gen-AI responsibly and effectively, aligning with […]
AI tools like ChatGPT and Perplexity are changing how people search online. Instead of scrolling through pages of links, users want fast, accurate answers—and that’s where your content needs to shine. Welcome to AEO – Answer Engine Optimisation, where the goal isn’t just to be found—it’s to be featured.