Are you a blogger or business owner? Have you recently noticed low web traffic? The first thing that pops up in your mind is Google algorithms, which may have led to a decline on your website traffic. However, there are several other factors that point in the direction.
Signs to keep an eye on if low web traffic is observed
1. Changes in Google Algorithms
The first and foremost reason behind low web traffic is a change in Google Algorithms. Studies have shown that Google changes its algorithms more than once in a day. In a year, it changes its algorithms at least six hundred times. Minor changes in algorithms are not much of a hassle but bigger changes such as Hummingbird or Panda can really shake your online traffic. The best way to cope with the situation is to stay abreast with SEO advancement. Workstream blogs are a great way to stay informed in matters related to SEO trends and changes in search engine algorithms.
2. The Tracking Code
Another major factor to consider when traffic goes down is the tracking code. One of the key factors behind low traffic is unreliable data on your website. Due to changes in the website code or analytics plug-ins, problems with the tracking code and analytics reporting can arise. A good way to deal with this problem is by ensuring that your tracking code is installed properly. You can also go to the tracking code section and find its status. It will give you a clear picture of whether the tracking code is working as it was intended in the first place.
3. Google Search Console
Google Search Console is one of the most powerful tools to determine what is wrong with the traffic of your site. It gives you a complete picture of the current status of your website. Google search console will tell you about the messages from Google as well as the external sources linked to your website. It will also tell you about the crawl rates when the bots visit your site as well as the keywords search that helps your site appear in the SERP. It will take you back to when the drop in traffic started and whether or not it had anything to do with changes in your website.
4. Site Design
One of the major reasons for low traffic is website design without SEO. Most people design their websites for business purposes without search engine optimization. This can have an adverse effect on web traffic. Some of the major issues with site redesign include broken links, lost information, loss of internal links and service interruptions. When designing a website, make sure you do not unintentionally de-optimize it.
5. Poor Content Quality
Last but not least, the quality of your content is a key factor that affects the traffic that you attract to your website. Google updates like Panda were introduced specifically to deal with low-quality content. It stops bad content from appearing in the search results. In order to make your content stand out, you need to make it long. You also need to increase the quality of the images that go with it. Also, make sure that it does not contain too many ads or disruptions.
Are you facing low website traffic? We have got you covered. Wolf Digital Marketing in Peterborough is an excellent online marketing company that provides digital marketing solutions to its clients. For additional information, give us a call at 07721730704.