10 Surprising Social Media Stats Every Marketer Needs to Know

10 surprising social media statistics
17Apr, 2023

Welcome to the ever-evolving world of social media! As a social media expert, I have seen the rise and fall of platforms, changing user dynamics, and emerging trends in marketing. Today I’m sharing with you 10 surprising social media statistics every marketer needs to know in 2023.

TikTok is not slowing down

With over 1.1 billion active users, TikTok has become a global phenomenon and shows no signs of slowing down. It is now the most downloaded app in the world, surpassing Facebook and Instagram. TikTok offers marketers a unique opportunity to reach a younger audience, with 41% of users between the ages of 16 and 24.

Instagram scrolls are taking over

Instagram reels launched in 2020 and has already surpassed TikTok in popularity among marketers. 62% of marketers already use Instagram reels in their marketing strategy, and 80% of users say they prefer watching reels over traditional Instagram posts.

The rise of social commerce

Social commerce is a combination of social media and e-commerce, and it’s on the rise. In 2023, social commerce is estimated to account for 10 percent of all retail sales in the United States. Driving this trend are platforms like Instagram and Facebook, which now allow businesses to create stores on their platforms.

Facebook is still the king of social media

Despite the emergence of new platforms like TikTok, Facebook is still the king of social media with over 2.7 billion active users. Facebook offers marketers a wide range of advertising options, including Facebook Ads, Instagram Ads, and Messenger Ads, making it the perfect platform to reach large audiences.

Declining organic reach

Organic reach refers to the number of people who see your social media posts without a paid advertising campaign. Unfortunately, organic reach is decreasing, Facebook’s organic reach fell 20% in 2022. Behind this trend is the increase in the number of companies using social media and algorithmic changes made by platforms to favor paid content.

Importance of video content

Video content has become an integral part of social media marketing, with 92% of marketers saying that video is an important part of their strategy. Platforms like YouTube, TikTok, and Instagram now prioritize video content, and videos get more engagement and shares than any other content.

The impact of social media on mental health

Social media has been linked to poor mental health, and studies show that social media use can increase feelings of anxiety, depression, and loneliness. As a marketer, it’s important to consider this and create content that promotes positivity and a sense of well-being.

The power of user-generated content

User-generated content (UGC) is any content created by users, such as reviews, photos, and videos. UGC has become a powerful tool in social media marketing, with 90% of consumers saying that UGC influences their purchase decisions. Encouraging your audience to create and share UGC can help build brand loyalty and trust.

The growing popularity of messaging apps

Messaging apps like WhatsApp and Messenger have become incredibly popular in recent years, with over 3 billion people using them. Messaging apps offer marketers a unique opportunity to connect with customers on a more personal level and provide real-time customer service.

The importance of social listening

Social listening refers to the practice of monitoring social media platforms for mentions of your brand, competitors, and industry. By listening to what your audience has to say, you can gain valuable information about their needs and preferences and use this information to improve your marketing strategy.

In conclusion, the world of social media is constantly evolving, and staying up to date with the latest trends and statistics is very important for marketers to make informed decisions. With new emerging platforms like Clubhouse and Twitter Spaces and the rise of technologies like augmented reality and virtual reality, the social media scene will be even more dynamic and exciting in 2023. As a marketer, it’s important to keep an eye on these upcoming trends and adjust your strategies accordingly to stay ahead of the curve by embracing these new trends, you can harness the full potential of social media to reach and engage with your target audience in innovative and meaningful ways.


Get the most out of the current social media trends and row your brand. For more information about our services and how we can help you to create a winning social media strategy for your business, give us a call at  07721 730 704.